There are plenty of factors both in support of and against article marketing strategies. It is important that you have knowledge of them prior to taking action. Here some of the key advantages and disadvantages with article marketing are pointed out and explained. You simply must know these in order to be capable of making the proper decision for you.
Advantages: Points In Support
1. Article marketing is a great way to brand yourself as an expert in your niche.
Furthermore, by doing this your readers will trust you more with what you have to offer them, whether that's a product or service.
2. Your articles give you leveraging power.
One additional cause for article marketing is your articles will go VIRAL. This offers the added advantage of you getting more traffic to your website for free by others publishing your articles on their websites or by simply sharing a link on a popular social network. All in all, this will eliminate making the mistake of sending lots of money you don't have on paid advertising that gets you poor conversions.
3. Use your articles to create a free report.
After that there is just one more step and that is creating your free report. That's obviously critical because it can certainly get you a lot more free traffic, and in some cases loads of highly targeted traffic if you approach the right super affiliates with large email lists. After you take that into consideration, it seems very sensible to article market to your target audience doesn't it.
The points above show the positive aspects using these article marketing strategies. There is also a negative side. Let us focus on the various drawbacks.
Disadvantages: Points Against
1. Article writing can be very time consuming.
If you ever written an article before then you know what I mean, and that might produce the negative effect of you procrastinating on even getting started with marketing articles. That is undoubtedly not a good thing. It could be a motive to avoid doing it all together.
2. Publishers are getting more and more picky with article submissions.
What you need to do is make sure you format your articles properly so you will at least know you did it right and will have very little problems getting them approved by publishers and article directories.
3. Submitting your articles can be very tedious and time consuming.
A final cause to avoid using these article marketing strategies is that of submitting your articles for syndication. Everyone should consider this point with great care, because it could lead right to your website getting lots of free targeted traffic if you opt to article market anyway. There are alternatives to manual submission available.
So there you have it. There's the positives and negatives of using these article marketing strategies. It's not right for just anybody, however it certainly is great for many. So, make sure you carefully review the above information and comparisons. The information and facts presented should certainly assist you to be well prepared to make the best final decision on how to proceed.
Source by Cory Threlfall